Prologue

Recently I been trying to gather information on principles of title sequences and rules and i wanted to go to a major player in this area so i got in touch with some people at Prologue who have done some amazing pieces of work and where Kyle Cooper is the founder of Prologue and where Danny Yount is the director and someone was kind enough to send me several links on that and i have been over everything and they have been a massive help.

Below are the links that i was sent that you can look over.

http://www.mographwiki.net/Danny_Yount

http://www.dannyyount.com/

http://www.dannyyount.com/movies/reel/REEL2009_v2.html

http://www.prologue.com/

The key points that i have gathered from the links sent are that when designing sequences for movies or television they have their own set of rules for example from an article that was sent to me that Danny Yount features in he says "Each medium has it's own criteria" he continues. "TV is more of a branding and promotional device, whereas film is more of an artistic storytelling medium."

Also typography plays a huge part in the sequences where static typography might work great in a graphical piece it doesn't necessarily mean it will work in motion, also from another article several designers are asked what their views on a great motion typography were and all of them agreed informative, engaging, narrative and expressive. Also the designers agreed that typography is the point at which it moves beyond being words that move on and off the screen, and becomes part of the work as a whole and if it's not integrated it damages the whole piece.

From interviews of several designers i have found that their process is similar to each others when developing idea's for their title sequences,

• They listen to the clients comments and idea's because they where the movie or even TV stories develop.
• And the client should be open to the designers interpretation